Posted by acast on Jul 24, 2018 7:00 AM
Today sees the launch of our latest round of research from the Acast Audio Intelligence Report. We’ve looked at the spending habits of podcast listeners across both the US and the UK, as well as how trusted podcasting is as a medium. The results are fascinating: for example, podcast fans in the UK spend 60% more on tech each month than non-listeners, and in the US they earn 51% more on average than the general population.
We created the Acast Audio Intelligence Report to better inform both ourselves at the industry as a whole on the trends in podcast consumption. Previous releases looked at who listens and when, with more to come later this year.