So viel Potenzial hat Podcastwerbung jenseits nativer Werbeformate
The cross-platform campaign brings together Acast podcasters and the brands that work with them to celebrate the positive power of podcasting
Acast, the world’s largest independent podcasting company, is rolling out a new campaign — called Why I Podcast — celebrating the many positives of podcasting, and coinciding with International Podcast Day on September 30.
Everyone has their reasons for picking up the mic. Perhaps you want to share an untold story, discover a creative outlet, or even build a community and start a movement. Whatever your reason, Acast believes podcasting is the perfect way to get your voice heard — so, to champion podcasting and inspire new creators, Acast is tapping into the minds of its podcasters and advertisers from around the world to find out what podcasting means to them.
A new editorial series, Why I Podcast will feature interviews on Acast’s blog over the coming weeks with podcasters from across the Acast Creator Network — including The Guilty Feminist Better Than Yesterday, Se Regalan Dudas, Game of Roses, Somna med Henrik, They Walk Among Us, and La Balado de Pauchon. Creators will share why podcasting appeals to them as a medium, the impact it’s had on their lives, together with feel-good stories about their personal journeys in podcasting.
Listeners to Acast podcasts across the globe will also hear directly from some of their favorite podcasters championing the power of podcasting, with stories dynamically inserted across Acast’s catalog of podcasts.
Alongside the interviews and audio content will run a supporting social media campaign — featuring both the creators and also advertisers at media agencies for heavyweight brands as McDonald’s and Airbnb. They’ll discuss the benefits podcasting has brought to their businesses, and why it is an essential channel in their marketing strategies.
The campaign is also designed to encourage people who might be considering picking up the mic to get involved in podcasting, and offers new podcasters six months free of Acast’s ‘Influencer’ plan using the code ‘WHYIPODCAST’.
Lizzy Pollott, SVP of Marketing, Communications and Brand at Acast, said: “Podcasting is awesome, and Acast is home to 66,000 shows, each with its own unique story. For International Podcast Day, we wanted to share what drove our podcasters to pick up the mic in the first place, what keeps them podcasting, and what they themselves love about this beautiful medium.
“We’ve also worked with thousands of brands over the years to bring their messages to hundreds of millions of listeners. Their ad dollars allow our creators to keep doing what they do best, so we also wanted to share what makes our advertiser partners tick — and why they come back to podcasting again and again.”
Acast’s Why I Podcast campaign will launch from September 30 (International Podcast Day) and continue throughout the coming months. Head to Acast’s Twitter or Instagram to share your own stories — or, to learn more about hosting and advertising with Acast, visit acast.com.
Acast and CBC collaborate to bring acclaimed podcast "Alone: A Love Story" to new audiences through French and Spanish adaptations
Acast Serves Michele Norris’s “Your Mama’s Kitchen” Podcast Across Open Ecosystem for Listeners and Advertisers
Blow-Ins, Queer as Fliuch, and I Think You Should Read announced as winners of Acast Amplifier in Ireland
81% of podcast listeners in Spain have discovered new brands through podcast ads, according to Acast survey
Introducing Acast+ Access: now any organisation with a subscription offering can add podcasts to their benefits
eOne, LAist 89.3, Crime Story, Acast announce partnership for new radio/podcast series, Night Raid
Acast and BuzzFeed Studios unveil debut podcast from a slate of six upcoming audio series for global listeners
Acast to manage ad sales and distribution for Higher Ground podcasts, bringing podcasts to audiences everywhere
Gates Foundation launches 'Make Me Care About' podcast to highlight people taking action to solve some of the world’s toughest challenges
Upping the ante: Why sports betting brands are investing in podcast advertising and how Acast uses geotargeting to safely serve the content to audiences
Why the brand-safe nature of podcasting is perfect for trustworthy, unfiltered conversations
Marketers Predict Programmatic Advertising Spend in Podcasts to Triple by 2027, Acast Study Finds
Acast and Tonny Media partner in The Netherlands, boosting the podcast production company's reach exponentially
Acast selected as “Best Podcast Partner” in Samsung’s 2022 Best of Galaxy Store Awards
Acast’s global expansion: International Managing Director, Megan Davies reflects on 2022 and looks at Italy as the next market to watch
Acast Introduces Self-Serve Platform to Enable More Brands and Advertisers to Advertise on Podcasts
Acast Launches Keyword Targeting to Introduce the Most Granular Capabilities In Podcast Advertising
Acast and Amazon Music bring ad-free podcast listening to fans, and a new revenue stream to creators
Playmaker Capital Inc. scores partnership with Acast, unlocking its popular sports podcasts for fans and advertisers everywhere
‘Why I Podcast’ – Acast podcasters and advertisers share what podcasting means to them in a new campaign to mark International Podcast Day
Acast announces first ever Acast United line-up to unlock even more opportunity for advertisers
“Magic + math(s)* in marketing to podcasters” or “7 things we’ve learned in 7 months of testing creative”
Rio Ferdinand and FIVE join the Acast Creator Network, launching their first podcast, Vibe with FIVE
WTF with Marc Maron launches Acast+ podcast subscription, bringing paying fans bonus content and exclusive benefits
Acast strengthens product leadership team to accelerate listenership and revenue growth for podcasters
3ShotsofTequila joins the Acast Creator Network, ensuring the podcast can be heard by fans everywhere
John Harrobin and Samantha Skey join Acast board as company strengthens commitment to growing US market share
Acast to mark International Women’s Day with global initiatives to ‘break the bias’ in tech and podcasting
Anna Faris partners with Acast to supercharge podcast growth and expand monetization capabilities
Acast launches Acast Amplifier, a podcast incubator to discover the next generation of UK podcasters
Acast launches Aclass Essentials, a free toolkit with everything you need to know to start a podcast
John Kasich and Jordan Klepper to launch original podcast ‘Kasich & Klepper’ with Acast, produced by Treefort Media
Acast teams up with Samsung in global deal to distribute its 30,000+ podcasts directly to Galaxy users
Scott Aukerman to launch ‘Comedy Bang! Bang! World’, a slate of premium podcast programming, in partnership with Acast