Today's interview is with Melinda Wittstock. Melinda has innovated a predictive social intelligence platform with Verifeed that uses big data algorithms to find your "believer" customers and influencers and generate and measure your Return on Authenticity (ROA) so you can genuinely connect with fickle consumers- and put a viral multiplier effect on customer growth, loyalty and brand buzz. A serial entrepreneur, award-winning journalist, data science nerd and content marketer, Melinda thinks "ahead of the curve" and loves to change the game with disruptively innovative solutions. In our interview, we discuss her rise to entrepreneurship and what led her to launching Verifeed.

Melinda's new company is Podopolo: www.podopolo.com

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