Video Marketing Advice from Your Outsourced CMO -- Tony Delmercado (Co-Founder & COO, Hawke Media)

Tony Delmercado is the Co-Founder & COO of Hawke Media, an LA-based month-to-month marketing agency. Prior to Hawke, Tony explored several different careers and entrepreneurial ventures – from selling his local lawn-mowing business at age 17 and pursuing architecture to managing a nonprofit and aiming to reinvent the music business.

In this episode, we discuss what makes a successful marketer and how brands can harness the power of online video to tell their story. Tony shares his belief that quantity and quality are not mutually exclusive, explains the evolution of the e-commerce industry, and comments on the fact that video platforms and audiences are simultaneously pushing for longer content experiences and shorter ad formats. Finally, Tony offers predictions about the future of shoppable video, augmented reality (AR) revolutionizing the retail shopping experience, and advancements to multi-touch attribution for online marketers.

Host: James Creech

ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

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ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin Software, the premier technology provider for the world's leading video networks and next-generation media companies.

OUR SPONSOR
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All Things Video

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders and C-level executives of the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and now the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

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