Unifying Asia through Media -- Fred Chong (Co-Founder & CEO, Prodigee Media and WebTVAsia)

Fred Chong is the Co-Founder and CEO of Prodigee Media and WebTVAsia. Fred is an award-winning filmmaker and serial entrepreneur from Malaysia who sold his first venture, mobile ringtone company Hipmobile, to YTL in 2002. He went on to launch Prodigee Media in 2005 to focus on the emerging new media industry and encourage digital content creation in Asia.

In this episode, we discuss the differences between Western and Asian media, particularly limited infrastructure which has led many Asian countries to skip entire generations of technology like landline phones and cable TV. Fred explains that 95% of the content WebTVAsia and its creators produce today across their 10 regional markets is in local language, so it has limited export value. However, Fred’s vision is to unify Asia through common formats and media practices, and he also plans to serve the Asian diasporas in the U.S.

Host: James Creech

ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

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ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential creator management platform for next-generation media companies.

OUR SPONSOR

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All Things Video

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders and C-level executives of the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

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