The Universal Language of Storytelling -- Doug Greiff (Co-Founder, MiTú)

Doug Greiff is the Co-Founder of MiTú, a digital media company that brings a Latino POV to mainstream entertainment. Prior to MiTú, Doug worked at VH1 and then spent 10 years at Nickelodeon, primarily in program development. He and his wife Beatriz Acevedo started a production company for Latino content in 2001 – beginning a journey that culminated in the launch of MiTú in early 2012.

In this episode, we discuss the universal language of storytelling and how Latino content is quickly becoming mainstream. Doug shares his experience transitioning from traditional entertainment to the world of digital media and the many lessons learned along the way: differences in story pacing, how to create binge-watch programming, and casting digital influencers to help with promotion. Finally, we explore MiTú’s decision to focus on U.S. Hispanics and adopt a digital publisher strategy, building a brand and creating original content for that audience.

Host: James Creech

ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

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ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin Software, the premier technology provider for the world's leading video networks and next-generation media companies.

OUR SPONSOR
This episode is brought to you by Epidemic Sound, the company reimagining music licensing for the digital age. Epidemic’s library contains tens of thousands of tracks that you can license a la carte or on a subscription basis. Unlike other music licensing companies, Epidemic Sound owns its entire catalogue and makes tracks available via one straightforward license to cover all your needs, worldwide and in perpetuity – no headaches around usage reporting, performance royalties, or murky rights ownership. It’s better for the artists and better for you, the creator! So whatever your music needs, Epidemic Sound has got you covered!

All Things Video

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders and C-level executives of the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and now the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

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