Online Video in Poland: Lessons from an Expat Entrepreneur -- Ryan Socash (Managing Director, Mediakraft Poland)
Ryan Socash is the Managing Director of Mediakraft Poland, a next-generation media company focused on lifestyle content for young audiences. Prior to joining Mediakraft, Ryan was a successful musician, radio host, and TV personality – sharing his experiences as an American expat in Poland, the country he so affectionately calls “the true romance of my life.”
In this episode, we learn about Ryan’s entrée into the media business – from an early start in the music industry to becoming a radio personality, and ultimately being tapped to lead Mediakraft’s expansion into Poland. Attracted by the possibilities YouTube offered as “a platform without a gatekeeper,” Ryan launched a creator network to invest in digital talent. Later, his team created original productions and expanded to other online video platforms, inspired by the work of his professional counterparts in Turkey and Germany. Finally, Ryan predicts that Snapchat will be a short-lived phenomenon in Eastern Europe and highlights the potential of Facebook to serve older audiences.
Host: James Creech
ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.
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ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin Software, the premier technology provider for the world's leading video networks and next-generation media companies.
OUR SPONSOR This episode is brought to you by Epidemic Sound, the company reimagining music licensing for the digital age. Epidemic’s library contains tens of thousands of tracks that you can license a la carte or on a subscription basis. Unlike other music licensing companies, Epidemic Sound owns its entire catalogue and makes tracks available via one straightforward license to cover all your needs, worldwide and in perpetuity – no headaches around usage reporting, performance royalties, or murky rights ownership. It’s better for the artists and better for you, the creator! So whatever your music needs, Epidemic Sound has got you covered!