From Cinema to SmartTV: Online Video in Southeast Asia -- Kevin Yee (CMO, POPS Worldwide)

Kevin Yee is the Chief Marketing Officer for POPS Worldwide, one of Southeast Asia’s leading digital entertainment companies. Prior to joining POPS, worked at OgilvyOne and CJ CGV, a major Vietnamese cinema.

In this episode, Kevin talks about growing up in an entrepreneurial media family and his first experiences connecting to a community as a marketer. We discuss his experience working in the U.S., Singapore, and Vietnam and the explosive growth of video in Southeast Asia. Finally, we learn more about POPS Worldwide’s mission to convey universal truths through content and make video accessible in every village.


Host: James Creech

ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content...

All Things Video

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders and C-level executives of the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and now the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

Business
Technology
TV & Film