An Inside Look at the Korean Video Market -- Jenna Mok (Business Development, Google Play)

Jenna Mok leads business development for Google Play in South Korea, forging entertainment app partnerships and overseeing the Korean launch of Google’s DayDream VR platform. Earlier in her career, Jenna worked in research and financial analysis at Morgan Stanley and Third Bridge before making her way to CJ E&M, Korea’s largest media and entertainment company. During her time at CJ E&M, Jenna was part of the founding team behind DIA TV, Korea’s largest MCN.

In this episode, Jenna offers her perspective into the Korean and Chinese media markets, highlighting both the similarities and differences with the Western video world. She explains CJ E&M’s decision to launch its DIA TV creator network and chose to differentiate itself by helping social influencers expand their careers to TV and radio. Finally, she predicts that direct monetization models, VR, and AI will fundamentally change the online video ecosystem over the next few years.

Host: James Creech

ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

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ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin Software, the premier technology provider for the world's leading video networks and next-generation media companies.

OUR SPONSOR
This episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com.

All Things Video

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders and C-level executives of the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and now the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

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