Posted by acast on Mar 5, 2018 12:03 AM
Our Global CEO Ross Adams shared his thoughts on the audio industry with Adweek, comparing podcasting as it is now to blogging in the 90’s.
“The internet as it was and podcasting as it is have met similar crossroads. Both mediums grew at an unexpected, if not unprecedented pace, and where there’s an audience, there’s a buck to be made. Advertisers sought to capitalize on those opportunities, reaching new captive audiences, but there was a lag between audience growth and the advertising dollars that eventually came.” Read more here!