Posted by acast on Apr 25, 2019 4:34 AM
This is the first acquisition for Acast and will significantly expand its offering for a wider range of podcasters. Acast, the largest global podcast company, today announces the acquisition of Pippa, a technology company offering hosting, analytics, and monetization for podcasters. With this acquisition, Acast cements its position as the premier podcast company globally, offering a marketplace for advertisers, cutting edge technology for creators of any size, and discovery tools for listeners. Until now, Acast’s tools have been available only to podcasts with an established number of listeners.
Now, Pippa will bring Acast a consumer-facing offering that will enable any podcaster to sign up to host their show with just one click, whilst also having the ability to make money from their podcast from day one through Acast’s sophisticated monetization tools.
Together, Pippa and Acast represent a comprehensive solution for all podcasters, whatever their size. When Acast was founded in 2014, the company pioneered dynamic ad insertion for podcasting, bringing scalable monetization to the forefront for podcasters. Pippa’s simple, sleek, easy to use platform complements Acast’s depth of revenue solutions and pushes podcast creation and distribution to the next level. Pippa was part of the first Techstars music program in 2017 and is the first company from that program to be acquired.
Ross Adams, Acast CEO said “This acquisition meaningfully accelerates our growth and will move Acast forward in our mission to empower podcasters of every size and help them connect with audiences around the world. We were extremely impressed by what the Pippa team have built and we’re excited to pour fuel on the flames now that Pippa is part of the Acast team.”
Combined with Pippa, Acast will now have more than 7,000 shows covering the full range of podcasters from the world’s most premium publishers such as BBC, Financial Times, Economist, and Vogue as well as what will be tomorrow’s big hits.
Leandro Saucedo, Acast’s Chief Business Officer said “Acquiring Pippa is a natural step for us as the leading podcasting company in the world. Acast has been an essential part of professionalizing the industry and implementing modern and digital metrics to the podcast ecosystem. We look forward to working with the Pippa team to continue to propel the industry forward.”
Acast has presence around the world including in the US, Canada, UK, Ireland, Sweden, Norway, Australia, New Zealand, and most recently France. The company will continue to expand its international borders over the course of this year and continue it’s 100%+ annual growth since inception in 2014. Acast’s platform independent state-of-the-art technology provides the best statistics and tools for creators to grow their audience while enabling creators to reach their listeners wherever they are in the world, on whatever app or device is best for them.
Simon Marcus, CEO and Co-Founder of Pippa said “We’re incredibly proud of what we’ve built at Pippa—a product that podcasters genuinely love. We’ve long admired Acast as the premier podcast company in the world, so we’re confident that our forces combined will accelerate Acast’s success in serving and spurring the growth of podcasters, advertisers, and listeners worldwide.”
Acast is the world’s largest podcast company. Since 2014, Acast has been the engine powering audio for makers all over the world. At its core, Acast connects audio makers with the financial support they need to create amazing content while also delivering the audience they want. Acast works with podcasts globally including My Dad Wrote a Porno, Off Menu, David Tennant Does A Podcast With, The Adam Buxton Podcast, Sanspants Radio, Alice & Bianca, Watch What Crappens and Varvet as well as those of publishers such as the Times, Yahoo!, Guardian, VICE and Vogue. As a global business, Acast has offices around the world from Stockholm to Sydney and a team of 100 talented audio lovers working diligently to create a sustainable audio and voice ecosystem to ensure that the audio industry continues to grow and flourish.
Pippa is a podcast technology company delivering podcast hosting, analytics, and ads. With an intuitive interface and the right tools front and center, podcasters choose Pippa to distribute their shows to iTunes, Spotify, Stitcher, and every podcast app on the planet. Bringing experience from TED and iHeartRadio, Pippa’s team understands the diverse needs of content creators, crafting tech solutions to improve listener reach and reward. Since 2018, larger networks and studios have turned to Pippa’s Team Management tools which enable customizable access and editing for producers, editors, and advertisers. Pippa was founded in New York City in 2016 by Simon Marcus, Timothy Voice, and Erwan Jegouzo, and now has expanded global operations to power some of the very largest publishers in Europe including Le Figaro, L’Equipe, Nettavisen, AdLink, Bade Og, ADL and Bergens Tidende. Major brands like Sony, Avon, Marriott, and Microsoft have likewise chosen Pippa’s professional solution for podcast audio streaming and advanced analytics.