Posted by acast on Jul 10, 2018 12:15 AM
Stockholm, Sweden // New York, NY — 10 July 2018 Acast – the world’s leading digital audio and voice technology company – today announces that its monthly listens have passed the 100 million mark. Additionally, in the four years since the company was founded in Stockholm, Acast podcasts and digital audio content have been downloaded more than 1.5 billion times.
The results follow a period of strong growth for Acast driven in part by its deal with the BBC, who produce hundreds of podcasts globally – from The Archers to Kermode and Mayo’s Film Review. Acast has become the official commercial partner to lead on the monetisation of BBC podcasts and audio outside of the UK with the exclusive deal marking the first time that the broadcaster has offered advertising around its podcast portfolio. In addition to the BBC, Acast is home to a diverse roster of shows including those of VICE, Vogue, Huffington Post, Yahoo!, Plz Advize, Ask A Clean Person, and Watch What Crappens.
Acast CEO Ross Adams says: “Audio is growing and the industry is attracting more and more diverse voices and we’re seeing people flocking to our platform to listen to them. Our work with the BBC shows that as the audiences for audio on demand continue to increase rapidly, so does the demand for advertising alongside it, around the globe. As we expand our offering into new content forms including the at-home smart speaker world, we expect to only see this number continue to rise.”
Acast research conducted with Ipsos as part of the Quarterly Acast Audio Intelligence Report has shown that an estimated 29% of the US population have listened to a podcast in the last month and on average, podcast fans spend more than 3.5 hours per week listening to podcasts. By comparison, other listening media, such as audiobooks and music, attract between 4 to 5 hours of weekly listen time vs.
About Acast: Acast is a data-driven company inventing the next generation of voice technology. Since 2014, Acast has been the engine powering audio for makers all over the world. At its core, Acast connects audio makers with the financial support they need to create amazing content while also delivering the audience they want. Acast works with podcasts in the UK including My Dad Wrote a Porno, The Adam Buxton Podcast, Stephen Fry’s Great Leap Years and The Football Ramble. As a global business, Acast has offices around the world from Stockholm to Sydney and a team of 100 talented audio lovers working diligently to create a sustainable audio and voice ecosystem to ensure that the audio industry continues to grow and flourish. Acast was founded by Karl Rosander and Mans Ulvestam together with co-founder Johan Billgren.